Finding Your Niche With An Embroidery Digitizing Business
You have everything in place to start an embroidery digitizing business. You've done all your research. You have a business plan in place and have contracted out for your own website. With all of the competition out there, how do you make yourself stand out from the crowd? When you are first starting out, you may decide that you want to focus on a certain type of image to digitize into an embroidery pattern. You may choose dragons, flowers or frogs. If you focus on similar pictures at first, you will get faster at doing these type of images.
Not only will you get faster at digitizing these pictures into embroidery patterns, but you will get better at it. If this is how you decide to start out with digitizing embroidery patterns, you will want to choose a niche that you are interested in. When you are digitizing a new design, you will need to embroider it to make sure that it turns out okay. If you don't like dragons or faeries, and that is the type of image you are digitizing into embroidery patterns, not only will you have samples around that you aren't interested in, but you won't feel the urge to get the images as close to perfect as you would if you love flowers and you are digitizing flower images into embroidery patterns. If you are going to offer to digitize images that people send you into embroidery patterns, you will eventually want experience at digitizing a variety of images, not just the type of images in your niche.
When you work by request, you will be working with a wide variety of images to digitize into embroidery patterns, not simply one specific type. Something that really needs to be mentioned any time that you talk about doing specialized work for customers. With people sending images to you to digitize into embroidery patterns, you may face another issue that you haven't seen mentioned before. When you buy a digitized embroidery pattern file at the store, the company who digitized these patterns will have paid to use any trademarked images. That's is something very important that you will want to keep in mind. The NFL, collegiate teams or large corporations such as Disney will sue anyone using their trademarked images without permission. You will get a letter before they take you to court, but don't count on being able to just slide by. The big companies have lawyers and are always looking for people who are breaking copyright laws. There are plenty of legal ways to get around the copyright laws, however if you have any doubts about whether you are violating these laws, your best bet is to play it safe.
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