Writing For Greeting Cards
Greeting cards are a wonderful way to express your feelings. They offer a way for us to say what we mean even if we cannot find the words ourselves, which is where greeting card writers come in. They do not receive a byline and never see their work published in national magazines, but they do produce some of the most widely read projects. Writing for greeting cards is especially nice because the word count is low and the pay can be as much, or more, than some publications. If you want to write for greeting cards, the first thing to do is to become familiar with what is popular and what sells. A greeting card company will not hire you if your material is not fresh and unique.
If you are just starting out as a writer and want to get your ink wet, so to speak, write what you know. The same is true when writing for greeting cards. Your next step will be to find a company that is looking for freelance writers for greeting cards, which can often be found directly from the company’s website. Most have policies regarding freelance submissions and ask that content for greeting cards be submitted to a specific individual within the company. If accepted, your work will be compensated according to the company’s written policy on freelance writing.
So, just what are the most popular kinds of greeting cards? Holiday specific cards are always popular, as are those dealing with love and humor. Part of the charm of greeting cards is their ability to bring a smile to someone’s face. Perhaps it’s a long distance birthday wish or a humorous look at a special friendship. Maybe it’s a milestone anniversary that is being celebrated and a greeting card can provide the perfect words to express your feeling. These topics are always popular and these are the ones that are readily sought by publishers of greeting cards. As a final thought with writing for greeting cards, avoid sending submissions at random. Some companies simply do not accept freelance submissions, so you will not want to waste your time with those. In addition, companies that do not offer monetary compensation are not the best choice because you do not receive a byline for greeting cards. Always submit to companies that are willing to pay freelance writers for their work. As you work with different editors, you will begin to gain a better understanding of the market and how writing for greeting cards can put a smile on your face and in your wallet.
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